Publication Features

Easter is traditionally a time when a considerable amount of home decoration is undertaken and is one of the busiest periods for the DIY painter. An ideal time to promote your product range to the hardware and paint specialist retailers.

Gaining the competitive edged is utmost in the retailers’ strategy. Upgrading stores using the latest features in equipment and services such as shelving systems, merchandising aids, store layout, security advice, computerized point of sale, accounting and communication systems will be a highlight of this issue.

Although this product range is in general demand throughout the year, increased sales can be achieved in the period leading up to Father’s Day. The astute retailers will soon be assessing their needs to meet the demands of the professional tradesman and DIY enthusiasts.

The winter months bring out the creativity in all and many a chilly day will be spent taking on projects with in the warmth of the workshed. Promote your materials, tools and accessories for the retailer to take advantage of this period.

Spring is a time when most Australians wake up their gardens and enjoy the great outdoors, so it is appropriate now to tell the retailer about your new and current releases for this major trading period.

With the warmer months approaching thoughts are turned towards the rapidly increasing incidence of burglary in all communities and there is an ongoing demand for equipment to secure both commercial and domestic property. Domestic, personal and workplace safety is also of growing concern. These will be addressed in this issue. Do you have the products and/or services to make for a safer environment?

A special feature to inform the retailer of product lines available to them, such as plumbing, lighting, cupboards, exhaust fans, cookware, homewares, trimmings and accessories etc. Refresh the retailers’ memory or showcase your new lines.

Holiday time is approaching and the retailer is gearing up for peak sales of paints, tools, timber, insulation, tiles, pavers etc. to cater for the needs of the do-it-yourselfer who won’t be spending all their holidays at the beach. A great opportunity to increase end of year sales.

Hardware stores, over recent years, have diversified their stock range immensely to attract the impulse buyers. What’s new, what’s improved, what’s different in your product range that can add to the retailer’s bottom line?